Chery South Africa Scholarship Challenge 2025

ABOUT THE PROGRAMME PROVIDER – CHERY SOUTH AFRICA

Chery Automobile Co., Ltd. is a globalized automobile brand located in China, founded in 1997. Today, the company exports its vehicles to over 80 countries/regions and boasts an impressive 11 million plus global Chery owners.

Chery South Africa is the Manufacturer and distributor of Chery Automobiles and Aftermarket services and parts.

ABOUT THE CHERY SOUTH AFRICA SCHOLARSHIP PROGRAMME – FIELDS COVERED

Chery South Africa is inviting students to apply for their “Kick-Start Your Future” Scholarship Challenge, for the 2025 academic year.

Chery South Africa are seeking aspiring young creatives, who wish to showcase their talent. Students will win a scholarship valued at R250 000 and a 12-month internship at Chery South Africa to launch their careers.

The competition requests students to come up with a groundbreaking marketing or advertising concept for the new TIGGO 4 Pro DCT that Chery South Africa will showcase, and run as a real live advertising campaign. The TIGGO 4 Pro DCT is targeted at drivers aged 25 and above – it is a vehicle that embodies sophistication, style, and cutting-edge technology.

ELIGIBILITY REQUIREMENTS FOR THE CHERY SOUTH AFRICA SCHOLARSHIP

Applicants must satisfy the following minimum entry criteria before applying (please note that failure to satisfy all the requirements will lead to your application not being considered):

• You must be a South African citizen, with a South African Identity Document
• You must be a resident of South Africa
• You must be between 18 and 23 years old
• You must be eligible to attend, or are currently enrolled, at an accredited tertiary education institution
• You must remain enrolled with satisfactory academic progress and provide annual transcripts to Chery South Africa to maintain the scholarship
• You must maintain the tertiary intuitions required pass rate throughout your studies
• You must NOT be an employee of Chery South Africa, a suppliers or their agencies, including immediate family
• You must consent to future marketing communication from Chery South Africa
• You must read and agree to the terms and conditions of the scholarship

HOW TO APPLY FOR THE CHERY SOUTH AFRICA SCHOLARSHIP

Students who meet all the above criteria, should follow these steps to apply:

Step 1: Register your details on the Chery South Africa Scholarship Application Page (you will need to fill in your first and last name, ID number, phone number and email address, as well as agree to the T&C’s)

Step 2: After registering, you will receive a brief and materials to assist in creating your advertising campaign concept.

Step 3: Submit your creative advertising campaign concept on the website, before the closing date. Be creative and craft an awe-inspiring advertising campaign for the new TIGGO 4 Pro DCT – give it your unique flair and vision. This can include concepts or ideas for TV, radio, billboard, print, and/or social media and digital.

SELECTION FOR THE CHERY SOUTH AFRICA SCHOLARSHIP

Shortlisted candidates will be selected by Chery South Africa and their advertising agency, and will be announced on 23 August 2024.

10 finalists will then be selected, who will then present their brilliant campaign idea to a panel of judges. Presentations will be done in person (in Johannesburg) or over Microsoft Teams if students reside outside of Johannesburg, on 30 August 2024.

The winner will be announced on 30 August 2024, after the presentations. The winner will be notified by email and/or telephone and/or in person. Announcements will be made on Chery’s website, social media platforms, and other media outlets.

If the winner is not contactable or does not claim the prize within 30 days of notification, the prize will be withdrawn and a replacement winner will be selected. If the winner does not qualify to attend a tertiary institution or does not meet the requirements listed in the terms and conditions, a replacement winner will be selected at Chery South Africa’s discretion.

CLOSING DATE FOR THE CHERY SOUTH AFRICA SCHOLARSHIP

16 August 2024 (at 11:59 PM).
(Applications submitted after this date will not be accepted – please apply before the closing date to ensure your application is considered.)

CONTACT THE PROGRAMME PROVIDER

For any queries related to this programme, please contact Chery South Africa directly:
Email: info@yourfuturelooksbright.co.za
Please do NOT contact Chery South Africa if this scholarship has already closed.